Alberto Pratesi is a Full Professor of Marketing, Innovation and Sustainability at Roma Tre University. Since 2009, he has been a scientific consultant for Barilla Center for Food and Nutrition Foundation. He is Co-Founder of InnovAction Lab, a learning program with the aim of bringing talents from universities closer to the startup ecosystem. Pratesi is academic advisor of Digital Magics at Open Innovation. His main research areas are: food and business sustainability, entrepreneurship and startups; corporate communication and marketing. His latest book is Il cibo perfetto. Aziende Consumatori e Impatto Ambientale del Cibo. (Perfect Food. Companies, consumers and environmental impact of food, with M. Marino) Edizioni Ambiente 2015.
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